These days, biking is more than pedaling, a trail isn’t just a path,
and a town isn’t an obstacle, but an opportunity for adventure.
Today’s cyclists frequent restaurants, bike shops, grocery stores,
pubs, small town shops, laundromats, and delis. They seek a touch of
luxury in the form of B&B’s, massage therapy, art galleries,
wineries, and visits to sites like the world-famous Frank Lloyd
Wright houses.
This new reality underlies the Trail Town Program, an economic
development initiative along the Great Allegheny Passage.
Economic Impact
The Great Allegheny Passage is a 132-mile rail-turned-trail that has
become a main thoroughfare for cyclists seeking wild rivers, peaks
and valleys, and heritage-soaked towns.The Passage generated over
$12 million in direct spending in 2007
[Economic
Impact Study], up from $7.3 million in 2002. The
Passage, which connected to the C&O Canal Towpath to
Washington, D.C. in 2006, attracts national and
international visitors throughout much of the year.
One of several bike shops that opened in
response to the Great Allegheny Passage
The connection of the Passage and Towpath links two world-class
cities (Pittsburgh and Washington) and is driving a surge in bike
traffic. The Trail Town Program is responding with expertise and
loans for small businesses, market information for investors who
want to come along for the ride, and business district planning for
communities enjoying the biking boom.
Program History
The Allegheny Trail Alliance, with funding from Pennsylvania’s
Department of Conservation and Natural Resources and planning and
fund raising help from The Progress Fund, developed the Trail Town
concept. That marked the pairing of the ATA, a true trailblazer,
with The Progress Fund, a top non-profit lender to travel and
tourism businesses that now operates the Trail Town Program. The
program officially launched in January 2007.
Program Vision
The Trail Town Program envisions a corridor of revitalized trailside
communities along the Great Allegheny Passage that reap the economic
benefits of trail-based tourism and recreation as part of a larger,
coordinated approach to regional economic development. The long-term
economic viability of participating communities is to be achieved
through concentrated business development efforts that capitalize on
the trail user market.
Program Goals
1) Retain existing businesses
2) Expand and increase revenues of existing businesses
3) Recruit sustainable new businesses
4) Adopt the Trail Town vision of revitalized and visitor-friendly
trailside communities along the Great Allegheny Passage
These partners financially support the Trail Town Program:
Claude Worthington Benedum Foundation
Richard King Mellon Foundation
Anonymous donor
The Katherine Mabis McKenna Foundation, Inc.
Community Foundation of Fayette County
PA Department of Community and Economic Development
PA Department of Conservation and Natural Resources